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杭州企业庆典策划的那些技巧

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杭州企业庆典策划的那些技巧

* 来源 : * 作者 : admin * 发表时间 : 2017-02-08 * 浏览 : 1605

一切大型的庆典策划活动都是一项有目的、有计划、有步骤、有组织,多人参与的社会性活动。

All the large-scale celebration planning activities are a purposeful, planned, step by step, organized, and many people involved in social activities.

对于庆典策划来说有三个很重要的概念需要去注意:

There are three very important concepts that need to be paid attention to:

第一、策划大型的庆典活动要有鲜明的目的。鲜明的目的为活动的成功举办带来了更大的保障。

First, the planning of large-scale celebrations to have a clear purpose. The aim is to bring greater security to the success of the event.

一个大型的活动是往往是要花费大量的人力、物力和财力。如此多资源的投入,就要求在一切项目进行的初期就要有一个明确的方向,有了明确的方向和目的才能够确定说投入到这些人力、物力和财力充分的发挥他们的效果。

A large activity is often to spend a lot of manpower, material resources and financial resources. So many resources, early requirements in all projects will have a clear direction, a clear direction and purpose to be able to determine that into the human, material and financial resources to play their effect.

第二、任何是活动的举办都要有一定的计划性,当然对于庆典活动来说他也是不列外的,他更是要有明确且周密的计划。

Second, any activities are organized to have a certain degree of planning, of course, for the celebration he is not out of the list, he is to have a clear and thorough plan.

第三、对于大型活动来说它还有一个重要概念。既然被称为大型活动,从某种概念上来说就是说会有很多的人参与的活动,但是也并不是说参与的人多了就被称之为大型活动,而是说参与人员身份的高度。而且还在于活动的质量的高度和影响力的大小。例如,像是校园里的活动,他们随便一个活动都会有很多人参与其中。但是他们却并不能算是一个大型的活动。

Third, for large-scale activities, it also has an important concept. Since known as large-scale activities, from some kind of concept is that there will be a lot of people to participate in activities, but also not to say that the people involved were called large-scale activities, but that the personnel involved in the identity of the height. It also depends on the quality of the activity and the size of the influence. For example, like campus activities, they will have a lot of people involved in any activity. But they're not a big event.QQ截图20170208085152.jpg

大型活动的策划从程序上来说,大型活动策划和实施,一般都经过以下几步:

The planning of large-scale activities from the program, large-scale activities planning and implementation, generally following the following steps:

1、立项。每一活动的举行都要先进行立项,项目确定之后才可以为整个活动的举行带下一个好的基础,将活动要不要做?为什么做?一定要很清晰。

1, project. At each activity must first project, after the project is determined for the whole activity can hold a good foundation with, will want to do activities? Why do? Must be very clear.

2、进行调查和可行性研究,每一个活动进行都要是和现实相结合的,只有和现实相适应的活动才具可行性,因此一个活动的进行一定要提前进行调查和进行可行性的研究,像是野外活动考虑更多的是安全实施的问题,等等这些都是我们要进行可行性考虑到范畴。

2, the investigation and feasibility study, each activity if and practical activities, can only adapt to the reality and feasibility study, therefore an activity must advance to carry out investigation and feasibility, like outdoor activities to consider more is the implementation of security issues, etc. these we have to consider the feasibility of category.

3、效益和角度,做一个活动首先要确定这个活动能够起到什么样的作用,时候有利于企业的宣传。

3, benefit and perspective, to do an activity first to determine what kind of role this activity can play, time is conducive to the promotion of enterprises.

4、提炼主题,进行创意。收集庆典活动方的资料,对庆典活动的主题进行提炼,同时对每一个庆典环节进行创意设计,创意尽可能的贴近主题。

4, refining the theme, creative. Collect the information of the celebration party, refine the theme of the celebration, at the same time, carry out the creative design for each festival, as far as possible close to the theme of creativity.


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